Meta Ads Reset
For Women in E-Commerce
I help ambitious women grow their online shop with Meta ads while maintaining a family : work : life balance.
This Meta Ads Reset service is a fast, effective way to fix your ads and grow your online shop.
We audit Facebook & Instagram ad campaigns, then share what’s working and what isn’t. Based on 15 years of experience, we design a Master Ads Plan that multiplies store revenue and profit.
We purposely sidestep the creative tendency to throw everything out and start again. We gently fix ad funnels by inspecting and highlighting impactful pieces, tossing useless ones, and delivering an up to date ad solution to crush sales goals.
Limit of 2 Meta Ad Resets available per calendar month, book yours today!
Is this the kind of month you're having?
Your ad account has been struggling the last few months. Despite jumping through all the hoops the online gurus and most expensive ad agencies suggested, you’re not getting results.
You’ve updated product pages, tried new ads, tested new audiences and spent A LOT of time and money - yet your revenues have hardly moved.
You’ve talked with other e-commerce business owners, and they’ve experienced similar setbacks but rebounded by now.
It’s not really clear exactly what needs to change, but you have a big season coming up and ads need to start working.
In fact, they need to work now because each day that passes without enough revenues puts a dent in your bottom line.
You’re frustrated because your current advisors aren’t giving you real answers as to how to fix your ad funnel. It’s not even clear they’re up to date on Meta’s best practices, since you’re not getting as much out of ads as your colleagues. You know that some ad agencies give more help with the online store conversion as well, but you’re not receiving any guidance there either.
Yep, you sound like the dozens of business owners we’ve helped over the past 5 years.
E-Commerce Case Study
This online store was making 2X ROAS but looking to grow their online store further. With a strong ad campaign structure and a shift in product focus, they were able to make 4-6X ROAS.
Hi, I'm Maile (my-lee)
I help female-owned online shops optimise their Facebook & Instagram ads. My team has 15+ years of Meta ads experience that includes dozens of e-commerce accounts.
Over the years, most online businesses have been eager to hear how Facebook ads could work - or work better - for them. In fact, I used to offer free audits but I ended up spending a huge amount of my work week researching and presenting them.
While I like helping other businesses, this wasn’t sustainable for my business. So we’ve shifted to offer this in depth service at an affordable price. Sometimes you can get a “free” audit from an agency, but it usually isn’t a deep dive. If you’re looking to make a real change, we suggest a paid audit with a thorough review.
Our team is uniquely qualified to help e-commerce clients. We have digital tools, training and e-commerce experience that most ad agencies don’t have. We can help e-commerce shops build long term ads revenue, even if that hasn’t been possible for them before.
As Seen In
META ADS RESET SERVICES
What's Included
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Tell Me More Form
Immediately following your sign up, we’ll email a Tell Me More Form to learn more about your business. This way we get all the in-depth information we need to create a custom solution that works for your business right now.
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Initial Meetup
We'll review your Tell Me More Form then ask additional questions when we meet via zoom on the meeting date you selected. We’ll also gain access to your Meta Ads Account, if that wasn’t provided initially.
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Team Analysis & Synthesis
Our team performs business specific, competitor, and industry research. We analyze your ad account history. We discuss possible ad strategies and campaign structures. We pick the best one based on what would work for your business right now. This is your Master Ads Plan.
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Master Ads Plan Meetup
At the Initial Meetup, we'll set a date (for a week later) to present the Master Ads Plan. When the date arrives, we meet via zoom. We provide Key Performance Indicators to ensure ads move toward revenue goals.
We meet for about 30 minutes to go over the Master Ads Plan, explain how it works, and answer all your questions.
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Follow Up
We’ll provide a one sheet of the Master Ads Plan, a zoom recording of our meeting, and how to video on ad campaign setup. If there are additional free online resources that might be relevant, we’ll provide those including tutorials, swipe files, and/or training.
Testimonials
Our Facebook meeting with Maile at Mustard Seed Social was essential to our understanding of social media trends and opportunities. She provided fantastic ideas and insight for our business to promote with our customers.
After our meetings with Maile, we knew how to best engage our Facebook followers. With her help we developed social media goals we are working toward. Maile, thank you for sharing your knowledge and ideas with us!
“Our restaurant is full. We're spending 33% less than we did with radio and it's much more successful."
-Australian restaurant & pub
(See ad below)
Is the Meta Ads Reset right for you right now?
You'll get maximum benefit from this service if you're:
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Not able to fix ads that stopped working recently
We can help troubleshoot your ads from ad campaign structure, audiences, and ads to website conversion optimization. We’ve had a lot of success when it comes to fixing bottlenecks in ad funnels. Our Master Ads Plan provides tweaks wherever they’re needed to get ads working again.
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Tired of running ads and not making enough profit
The Meta ad platform updates so quickly, it’s almost impossible to stay on top of it all. We can help turn around ads as we’re in touch with technical platform changes, the best practices Meta recommends, as well as the strategies e-commerce media buyers are implementing right now.
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Getting sporadic ad wins but not regular sales
The Meta platform is set up for ads to be continuously delivered to interested buyers. If your ads aren’t performing regularly whilst you have a great product, we’ll help you pinpoint the issue. If you have a strong product, Meta ads most likely can work regularly for you.
Meta Ads Reset isn't for you if you're:
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Brand new in business and haven't sold your products before
Sometimes business owners think that the way to fix a sales problem is to advertise. Many times though, it’s not an exposure issue but a need to pick different products. Shop owners need to invest time selling products one-to-one to understand what consumers want. Once they understand their audience and are able to sell to them, they’re in a better place to run ads.
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Cash-strapped and looking for instant sales
While ads can work immediately, it usually takes a month or two of testing. With a Master Ads Plan in hand, online shop owners will save months of testing. Please note there is still ads testing involved. We don’t promise instant sales, just time savings with the purchase of a Meta Ads Reset.
Ready to fix your Meta ads?
You don’t have to stick out poor ad performance any longer. It’s ok to step away from whatever strategy you’ve been hanging onto, along with lower sales, and try something new.
With our Master Ads Plan, your online shop can reach wow levels of ad performance. Plus, during our Master Ads Plan Meetup we provide a behind the scenes tour of your ads in Ads Manager for a fresh perspective. After we meet, you’ll better understand your Meta ads and soon be rocking online revenues. You’ll have a clear sense of direction and new enthusiasm for your online store.
Our Master Ads Plan is an ads solution that you can take back to your ad agency, implement yourself, or make use of in our Meta Ads Service. No strings attached, you can use it however works best for you.
Meta Ads Reset
Total Value: $500
Investment: $250
Tap the button below, to sign up. Here's what happens when you do:
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You'll sign up for your Initial Meetup via our calendar.
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You'll be directed to make $250 payment. The payment can be applied as a discount to the cost of the Meta Ads Service, if you sign up for it.
- After sign-up, you'll receive a confirmation email with a Tell Me More Form to complete.
Limit of 2 Meta Ads Resets available per month. First come, first served.
We took all these courses...
As media buyers, we've taken a lot of courses in order to solve small businesses’ online challenges.
Here's the list of courses I’ve personally taken:
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Jon Loomer- Facebook Pixel training
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Jody Milward's Elite Ad Manager Certification
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Jody Milward's Inner Circle - Facebook Ads membership
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Digital Distillery Pro Membership
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Cat Howell- Facebook Ads That Convert
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Rick Mulready- Facebook Ads Manager Course
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Brittany Bullen - Social Media courses
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Hilary Rushford - Instagram with Intention Course
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Billy Gene- Facebook Ads Course
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Manychat- Bot building course
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Matt Plapp - Agency Accelerator course
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Andrew & Pete's Atomic Membership
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Social Media Examiner membership
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Renee Hribrar's Sell Like a Mutha course
That’s $15,000+ worth of training. You can take these courses to get the skills you need. Or you can just hire us. The Media Buyers that work on our team each have thousands of dollars in training.
Our team is able to tell you what to fix and how. We've successfully utilized the following ad platforms & processes:
- Messenger Bots
- Branding
- Facebook Ads
- Landing Pages
- Sales
- Texts
- Emails
We’ll provide a Master Ads Plan that works for your business whether it uses all or just a portion of these.
Testimonials
A brand new retail association wanted Facebook ads to increase awareness of its brick and mortar stores.
We created an ad funnel that prompted the shops, and as a bonus we capture consumer contact information through a Messenger campaign:
553 Messenger subscribers
271 email subscribers
At $2.43/ subscriber
With 49% conversion to email
Later one we leveraged these lists to send out a December Holiday Shopping guide via Messenger and email.
FAQs
Why choose us?
We’re on a mission to help women in e-commerce. We want to make a difference by investing in long-term customer relationships versus the short-term thinking that's common in the ad industry. We're definitely against get-rich quick schemes, false promises, and unrealistic expectations.
We help e-commerce shops build long term ads revenue, even if that wasn’t possible for them before. We have digital tools, training, and e-commerce experience that most ad agencies don’t have.
We're not only here to build great ad campaigns. We educate our clients so they feel empowered and understand their ads and online stores even better. You can count on us to be a helpful partner in building your online shop.
How much does it cost?
$250 for the Meta Ads Reset. This amount can be applied as a discount toward the Meta Ads Service if you sign up for it. This discount may not be combined with other offers.
Do I get credit toward ongoing ads in the amount of this service?
Yes. your setup cost will be reduced by the amount of the Meta Ads Reset payment. May not be combined with other special offers or discounts.
Is there any limit on availability?
We have a limit of 2 Meta Ads Resets per month. First come, first served.
What information does this service provide?
The Master Ads Plan focuses on ad structure in Meta Ads Manager, but covers so much more. We’ll provide guidance on objective, audiences, ad creative, and give other high-level insights for your ad funnel. While we don't re-write ad copy or product pages, we'll let you know if those areas are bottlenecks and suggest tweaks as needed. After we meet, we’ll provide a general how-to-video so you can follow through and set up the ad campaign(s) in the Ads Manager interface.
Who is this for?
The Meta Ads Reset is for women in e-commerce, though we have male clients as well. It's for anyone with an online shop, whether there's one hero product or hundreds of products.
I'm not an e-commerce business, will this work for me?
There’s a good chance it will. If you’re not sure if this offer is for you, email us via the Let’s Connect page. We’ll check your business and product offer. If your offer isn’t a good fit for Facebook & Instagram ads or you’re not ready for ads, we’ll let you know and give you some quick pointers as to how to get ready for ads.
Do I have to run ads on both Facebook and Instagram?
We currently suggest running ads on both. We can talk through this via email and/or during the Master Ads Plan Meetup.
Do Apple’s iOS updates prevent Facebook Ads from working?
iOS updates have limited the amount of tracking information (user actions on the customer website) sent back to Meta. This decrease in data has meant that Meta's Ad Manager does have less information to report and optimize ads. However, this hasn't stopped ad campaigns from being profitable.
We have workarounds to help gather data and optimize campaigns. Sometimes we can get the data we need directly from the customer CMS and other times, we recommend third party apps.
I have more questions...
You’re welcome to email us with questions via the Let’s Connect page. If you’re not sure your offer is a good fit for Facebook & Instagram ads, we can email with you to figure that out. If your business isn’t ready, we’ll give you a few quick pointers on how to get ready for ads.
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