Ad Strategy Fix
Facebook & Instagram Ads Help for E-Commerce Businesses
The Ad Strategy Fix is the fastest, most effective way to scale up your e-commerce sales. We gently fix broken Facebook & Instagram ad campaigns and/or provide a proven ad strategy for those launching ads for the first time.
The optimally structured ad campaign in Facebook Ad Manager is presented in a clear, easy to understand way in an online meeting.
If You're Running Ads
(Or Have Before)
Are you here because your ads could work better? Maybe your current ad agency isn’t a good fit for you.
You’re not sure how ads are being improved or if they’re performing well. There's a breakdown in communication with no key metrics in place to measure performance.
Or they just aren’t transparent enough to say ads aren’t going well. But you know how well ads are doing, just look at your bottom line. 😉
Perhaps you understand ad performance yet there's no clear plan as to how you'll reach sales goals. Instead of feeling lost, you can get back on track with an effective ad strategy that sells products quickly.
If You've Never Run Ads
Perhaps you’re ready to launch Facebook & Instagram ads after spending an exhausting amount of time and energy promoting products and services organically.
Outsourcing promotion by using ads is a smart and effective way to increase sales and decrease the amount of time you spend in your business.
Not only does it free you up for the part of your business you love, ads work much quicker and are more reliable than organic promotion.
E-Commerce Case Study
This online fabric store had a strong Facebook fan base with advertising ROI (return on investment) fluctuating around 2X. When they modified their offer and utilized a winning ad structure, they were able to make 4-6X return on investment. Ad performance improved despite decreasing ad spend to $1K/month.
When You're Ready For More Sales
It’s time to stop feeling disappointed with sales numbers, and find a solution. As online business owners, we’ve all been there. It’s easy to feel dejected when our current plan isn’t working and we feel it in the pocketbook.
Get a second opinion on ads' performance. It's as smart as getting a second opinion from a doctor. We can tell you if the problem is the ads, the campaign structure, the offer, landing page, etc. This information will give you peace of mind.
The Ad Strategy Fix provides more paths to get your ads working profitably. You can take the ad strategy back to your current agency to implement, or get a special deal on services with our agency. Either way, you have more options than sitting and waiting in limbo for ads to work.
Hi, I'm Maile (my-lee)
I help e-commerce businesses optimise their Facebook & Instagram ads. My team has 12+ years of Facebook & Instagram ads experience, including work on dozens of e-commerce accounts.
We created this e-commerce focused service because we enjoy scaling e-commerce businesses to new heights.
Over the years, I’ve noticed online businesses are eager to hear Facebook ad strategies. In fact, when I used to offer free strategy consults, I spent a huge portion of my schedule researching and presenting them.
While that was enjoyable, it wasn’t profitable for my business. So we’ve both shifted to focus on e-commerce businesses and charge for this Ad Strategy Fix. It’s no secret that more experienced professionals charge for this type of service, and in turn, we’ll give you more value.
As Seen In
AD STRATEGY SERVICES
What's Included
When you sign up for Ad Strategy Boost you receive all the insights from this process:
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In-depth Questionnaire
We start by emailing you a questionnaire. We use this information to create a custom ad strategy that meets your business’ needs. We'll also email a Zoom link for our Initial Meeting.
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Initial Meeting
During this meeting, we review your completed questionnaire and answer your questions. We insure we have all the information we need. We attain access to your Facebook ad account.
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Business Specific Research
We perform business specific research on your industry. We review possible strategies with our team and professional network to determine which are the best fit and working right now.
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Strategy Meeting
We present a cutting edge ad strategy that fits your industry, your business, and how it’s growing right now. We provide Key Performance Indicators so you can measure whether ads are moving toward revenue goals.
We meet for about 60 minutes to go over the strategy, explain why it works, and answer your questions. -
Zoom Recording
We provide a recording of the call, as well as a PDF of the list of changes that need to be made to the ad account. We also provide any helpful free online resources that might be relevant: tutorials, swipe files, and/or training for your specific strategy.
Behind the Scenes Tour of Ad Strategy Fix
Here’s a recent Ad Strategy Fix that includes hot ad insights:
Testimonials
Our Facebook meeting with Maile at Mustard Seed Social was essential to our understanding of social media trends and opportunities. She provided fantastic ideas and insight for our business to promote with our customers.
After our meetings with Maile, we knew how to best engage our Facebook followers. With her help we developed social media goals we are working toward. Maile, thank you for sharing your knowledge and ideas with us!
“Our restaurant is full. We're spending 33% less than we did with radio and it's much more successful."
-Australian restaurant & pub
(See ad below)
Steps to Sign Up
Are you ready to smash your e-commerce sales goals? It’s time to stop hanging out in no-profits land with no escape in sight. The beautiful thing about Facebook & Instagram ads is that they can take a winning product and sell it quickly and profitably.
This Ad Strategy Fix offers the best starting point and a logical path to get your ads going in the right direction. There’s nothing like ads to create a reliable income stream. You’re in control of the amount of exposure you have, unlike organic methods.
This Ad Strategy Fix pays for itself many times over. If you implement portions of the strategy, like tweaks to ad creative, it will help sales immediately.
AD STRATEGY FIX
Total Value: $500
Investment: $250
Tap the button below, to sign up. Here's what happens when you do:
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You'll sign up for our initial meeting via our calendar.
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You'll be directed to make payment. There is a 7-Day Money Back Guarantee.
- After sign-up, you'll receive a confirmation email with a questionnaire to complete.
Limit of 4 Ad Strategy Fixes available per month.
Available through September 2022.
Get the Benefit of All These Courses, Without Taking Them
As media buyers, we've taken a lot of courses in order to solve small businesses’ online challenges.
Here's the list of courses I’ve personally taken:
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Jon Loomer- Facebook Pixel training
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Jody Milward's Elite Ad Manager Certification
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Jody Milward's Inner Circle - Facebook Ads membership
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Digital Distillery Pro Membership
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Cat Howell- Facebook Ads That Convert
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Rick Mulready- Facebook Ads Manager Course
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Brittany Bullen - Social Media courses
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Hilary Rushford - Instagram with Intention Course
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Billy Gene- Facebook Ads Course
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Manychat- Bot building course
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Matt Plapp - Agency Accelerator course
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Andrew & Pete's Atomic Membership
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Social Media Examiner membership
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Renee Hribrar's Sell Like a Mutha course
That’s $15,000+ worth of training. You can take these courses to get the skills you need. Or you can just hire us. The Media Buyers that work on our team each has thousands of dollars in training.
Our team is able to tell you what to fix and how. We've successfully utilized the following ad platforms & processes:
- Messenger Bots
- Branding
- Facebook Ads
- Landing Pages
- Sales
- Texts
- Emails
We’ll provide an Ad Strategy Fix that works for your business whether it uses all or just a portion of these.
Don't Make This Mistake
My very first business purchase was a $250 course to learn how to install the Facebook Pixel from Jon Loomer. His website clearly says “For Advanced Facebook Marketers”, but I didn't follow instructions.
I thought I'd learn everything about making popular Facebook posts. Instead, I learned how to install the Facebook pixel. That's the code that goes on your website for ad tracking. It was a while before I made any money off of that investment.
When you sign up for an Ad Strategy Fix, you’re saving yourself from a similar fate. Don't go around in circles trying to YouTube the ad information that you need. (It's too hard to piece all the information together).
You'll save a lot of time and frustration by asking our agency to put together an Ad Strategy Fix for you.
Avoid That Online Ad Course
Even if you buy an online system for ads or sales, those can be so generic that they don’t work well for your specific industry or business.
Also, a lot of these courses don’t come with enough support. It’s like buying a college course - including the high price point - and just getting the book.
How are you supposed to distribute thousands in ad spend without a teacher holding your hand through the process? There's a lot of trial and error. It can be a long frustrating journey to get where you want to go.
That’s why the Ad Strategy Fix is live. We offer the best strategy to get your ads running smoothly based on agency experience and what is working right now. We take the time to answer all your questions.
Testimonials
A new retail association wanted Facebook Ads to increase awareness of its restaurant and retail shop members.
We created a funnel promoting the shops, and as a bonus we captured consumer contact information:
553 Messenger subscribers
271 email subscribers
at $2.43/ subscriber
with 49% conversion to email.
We later leveraged these lists to promote a December Holiday Shopping Guide via Messenger & email.
(See ad below)
Steps to Sign Up
AD STRATEGY FIX
Total Value: $500
Investment: $250
Tap the button below, to sign up. Here's what happens when you do:
-
You'll sign up for our initial meeting via our calendar.
-
You'll be directed to make payment. There is a 7 Day Money Back Guarantee.
- After sign-up, you'll receive a confirmation email with a questionnaire to complete.
Limit of 4 Ad Strategy Fixes available per month.
Available through September 2022.
FAQs
Why choose us?
We’re value-based, so we cultivate long-term relationships and put in the hard work. We’re devoted to the small business that are our customers. We’re NOT into quick get-rich schemes, false promises, or anything other than integrity and transparency. For us, integrity is our business culture. You can count on us to keep our word and to relate the progress of ad campaigns accurately, all the while educating and informing you of best ad practices and future possibilities.
With a combined 12+ years of ad experience, we’ve seen a lot and will sidestep the most common ad pitfalls. We know which strategies are working right now, and how to make them work for your business.
We have so many trainings and certifications, it’s impossible to list them all. Some Facebook Ad Management courses include: the 4 month Elite Ad Manager certification program, online training from Digital Distillery Pro, Rick Mulready, Billy Gene, Frank Kern and more.
How much does it cost?
$250 for a new ad strategy. This amount can be applied to an Ad Service Management Service if you sign up for it. May not be combined with other offers.
Is there any limit on availability?
Only 4 Ad Strategy Fixes are available per month.
What information do you provide?
We provide a specific ad campaign structure in Facebook Ad Manager as well as ad creative tweaks, along with high level tips for other areas. For example, if we’re reviewing an ad campaign that isn’t profitable, and notice significant ways the landing page could be better, we’ll share those too. We won’t go into re-writing any ad copy or landing page copy, but we might provide a new angle focus for copy, for example.
Who is this for?
The Ad Strategy Fix is for e-commerce as well as other small businesses that sell products and services online. Specifically, the Fix is for those that either want to start Facebook & Instagram ads or want to make their current ad campaigns more profitable.
I’m not an e-commerce business, will this work for me?
There’s a good chance it will. To find out for sure, reach out to us through the Steps to Sign Up section and we’ll look into your business and product offer. If the offer isn’t a good fit for Facebook & Instagram ads or the business isn't ready for ads, we’ll let you know and give you pointers as to how to get ready.
Are there refunds?
We do not offer refunds. We choose to partner with experienced entrepreneurs who recognize that every business operates with some level of risk. When we recommend an ad funnel, we’re recommending that our partners take a calculated risk that is likely to pay off.
Since we must pay staff and freelancers for the time invested in a project, we aren’t able to provide refunds.
Do I have to run ads on both Facebook and Instagram?
Nope. We will advise you if it’s best to run on only one of the platforms. Often times it’s easiest and most profitable to run on both.
Do Apple’s iOS updates prevent Facebook Ads from working?
The recent iOS updates have limited the amount of tracking information (user actions on the customer website) sent back to Facebook. This decrease in data has meant that Facebook’s Ad Manager does have less information to report and optimize ads. However, this hasn't stopped ad campaigns from being profitable.
We’ve discovered workarounds for each industry to help gather the data we need and optimize campaigns. For low dollar e-commerce campaigns, we can literally gather the data we need from the customer CMS and automatically upload it to Facebook. For other high-dollar services like coaching courses, we use third party apps to get the data we need.
We've also started to look at ads more holistically to see if they’re profitable. At the end of the day, this is better for customers. Instead of only looking at what Facebook reports, our agency will provide insights into new customer acquisition from multiple sources (Customer Relationship System, Google Analytics, etc.), and give long-term performance evaluations. While weekly reports are a key component of evaluating performance, we don't solely report Facebook numbers and we look at long-term trends in product and service performance in your database.
Can you run Facebook & Instagram ads for me?
Yes, we specialize in Facebook and Instagram ads for e-commerce, online coaches, and digital products. See the Social Media Ad Services page for more details.
Do I get credit towards the Ads Management service in the amount of my paid Ad Strategy Fix?
Yes. your setup cost will be reduced by the amount of your Ad Strategy Fix payment. May not be combined with other special offers or discounts.
I have more questions...
You’re welcome to email us with questions. Reach out to us through the Steps to Sign Up section. If you’re not sure your offer is a good fit for Facebook & Instagram ads, we can email you to sort that out. If the business isn’t ready, we’ll give you pointers on how to get ready for ads.
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